Our story


Goodness was founded in 2018 by us—Dustin and Tara Owens.

We both go by our middle names and love fonts, coffee, our son, and good food.

We had our first date at Trophy Brewing and the sparks (creative and romantic) started flying over pizza and beer. We had more food-centric dates and decided we should eat good food together forever.

After years helping entrepreneurs build some amazing brands, we decided to take the big leap of faith and start our own company. 

Together we’re building a good thing. A creative studio founded on kindness and pluck, setting out to partner with trustworthy brands.