FiveStar Awards and Engraving is a top provider of high quality awards and engraving services in the nation. Successful companies and customers come to FiveStar for creativity, craftsmanship, top-notch skills and products, and the utmost care for their project.
FiveStar had been serving up excellence for 20 years. They tapped the Goodness team to create an anniversary-worthy brand refresh. We worked through their brand truths to develop a logo, identity system, website, and supporting brand materials.
FiveStar’s challenge was to speak clearly to 2 different audiences: those needing corporate awards, and those in need of industrial engraving. We developed userflow and language that successfully communicates to both customer segments. Since launch, FiveStar has seen consistent user engagement with their purchase form — the website’s primary goal.
Goodness was entrusted to ideate new ways their brand would live out in the wild. We designed new wraps for their delivery vehicle, a variety of trade show banners, and a short marketing video.
From listening to what we thought we needed, to helping to educate us on things we hadn't considered, Goodness helped my company create a new logo, brand refresh, and website we love. Goodness truly brought out the "good" in us! Strongly recommend, over and over!