When North Carolina started issuing licenses for industrial hemp growers, Triangle Hemp scooped up one of the very first licenses in the state. The owners, Matt Spitzer and Chase Werner, have a history of growing some of the highest quality produce in the area. Now they grow the highest quality hemp using sustainable farming practices.
Their industry is changing rapidly. Triangle Hemp is a thought-leader and front-runner in the state. Goodness partnered with them to craft their brand identity system, style their business cards, and photograph product.
As they started to grow, the founders sat down and dug in to strategy, laying a strong foundation for the years ahead. Since those strategy sessions, we’ve built a sales-generating website and supported them with ongoing social media management.
Strategy
The modern day equivalent of the gold rush is the cannabis industry’s “Green Rush.” At a critical juncture in the high-CBD hemp industry, Triangle Hemp sat down with Goodness to distinguish themselves in the market and solidify their vision for their company’s future.
Logo & Identity
More than just a logo, we provided Triangle Hemp with a system of fonts, colors, and photographic direction that reflects their dedication to trust and quality.
Website
We strategized user flow, content, and layout to make sure Triangle Hemp could reach its ideal farmer customer. We handled the front end, the back end, and the technical points in between to deliver a website uniquely tailored to their goal of selling high-CBD hemp clones to farmers across the United States.
Social Media Marketing
Triangle Hemp’s goal was to cement their business as the leaders in high-cbd hemp clones and establish their credibility via social media. Stats from the first 3 months of scheduled social media activity show their progress: Increased followers by 42%, 63k+ Impressions, 5k+ Engagements.
We established content pillars to ensure consistent messaging. We posted about the founders’ speaking engagements, de-mystified CBD and hemp via educational information, and spoke to soybean & tobacco farmers about how (and why) to grow industrial hemp.
Graphic Design
Business cards, social media collateral, and custom graphics across their multiple platforms — all using the brand system developed from the beginning.
Creative Services - Photography
I have worked with Goodness for multiple years now and they are invaluable to our business. They have helped our business seem like a much bigger company than it actually is. They designed our website and social media and have continued to think about how it could be improved and updated as our business grows and evolves. They always deliver on what they promise and it always exceeds our expectations. It is hard to find people that take such pride in what they do and we couldn't be happier.
