Goodness is a small, intimate boutique experience. You work directly with just the two of us. Nothing is lost in translation, nothing is outsourced. We built our creative studio to allow us to be flexible, nimble, and have personal connections with each person we work with.
We are based in Raleigh, North Carolina, serving brand owners across the United States.
We believe that every business is more than the product they’re offering. We dig deep together to discover your brand truths and share your goodness with the world. Our mission: helping passionate people with purposeful brands grow lifegiving businesses.
Partner, CEO | LinkedIn
Partner, COO | LinkedIn
Goodness was founded by us — Dustin and Tara Owens. We both go by our middle names and love fonts, our sons, and good food.
We had our first date at Trophy Brewing and the sparks started flying over pizza and beer. We shared some more dinner dates and eventually decided we should eat good food together forever.
After a decade of working for other businesses developing amazing brands, we decided to start our own company.
Together we’re building a good thing; a creative studio founded on curiosity, collaboration, and kindness.
Wise guides. Brand therapists. A sherpa by your side, lightening the load. We think strategically about the long-term best interest for your business. We care deeply about what is good for brands and take our job of being a wise brand advocate very seriously.
But don’t take our word for it. Hear it straight from our clients.