About Us

We hired Goodness to revamp our cocktail bar and what a splendid job they did! Our package included naming, brand id, logo, and a menu design. On top of that, we got plenty of content ideas and strategies to direct our marketing plan. With Tara’s background in restaurant concepting and launching and Dustin’s keen eye for current design trends, they were a perfect match for our mission. Through breezy exercises, their thoughtful approach to brand identity made the soul searching process easy and digestible, and now we can embrace our bar with pointed clarity. Thanks to the Goodness team!

Sarah Chung

Owner, Hearsay

They intently listen to what we’re looking for and ask questions to make sure they understand the vision we have. They always come back with something original and creative. Their work is the quality of a large marketing and design firm, but it comes with the personal attention that only a small business can provide.

Margaret Hartzell

Director of Development, North Carolina League of Conservation Voters

As customer oriented as they come, Dustin sought to understand what we were planning with our business. He captured the insights he needed to build our brand for us. And he NAILED it! Logos, color palette, website, even background music to our blogs. We look forward to many years partnering with him and his team!

Michael Hillan

Owner/Principal, DriveTrain Learning

Great experience from beginning to end. From sketching out my ideas of the big picture to tailoring a brand that worked to attract the right people to Good Human Dog Training, Tara and Dustin felt like old friends from the start. They really got to know me and what I do. Can’t go wrong with this dream team.

Jennifer Thornburg

Owner, Good Human

We could not have met and surpassed our goal without the help of Goodness. We wanted to participate in Giving Tuesday on Facebook, but were overwhelmed by all the details and knowledge required to plan and execute well. Tara came in and made the process so smooth, relayed our message perfectly, and handled the crazy speed of the campaign when it went live. Because of Goodness, so many lives in Haiti have been impacted for the better.

Elizabeth Brown

Admin, Hope for Haiti Foundation

From our first email to the launch of our new website and brand identity, Goodness was very, very good to us. Dustin and Tara have this crazy intuition for people and brands, and they know how to articulate and pull out the best in each of us. We wholeheartedly believe our brand and website genuinely reflect who we are and what we aim to accomplish with our customers. Thank you, Goodness!

Stephanie Brooks

Operations Director, FiveStar Awards & Engraving

We had a LOT of content and weren’t sure how to display it all on the page. Dustin took our dreams and Pinterest board and turned it into a well-organized thing of beauty.

The Marketing Team

Marketing, Edwards Mill Bar & Grill

Starting a new advisory company with a business partner, we could not be happier with our decision to have Goodness develop our website. Tara and Dustin exceeded our lofty expectations. They were diligent and professional, creating a world-class design to meet our vision. The execution was also efficient and fun – leading to a flawless launch. Virtually all of our contacts and friends lauded the quality of the site. Our experience could not have been better and we strongly recommend Goodness for all your needs. If you want to learn more about our experience, please contact me. Hire Goodness without hesitation.

Charlie Taben

Partner, Wall & Main

I just want to take this opportunity to say what a fantastic job Goodness has done for us. For over four years our staff has been working to produce the professional-quality, co-branded, consistent materials that their team has delivered. We have worked with other local and national design/marketing firms and no one else has been as thorough, productive, cost-effective, and just plain old fun to work with as Goodness. We are very fortunate to have them as a key business partner.

Buddy Gupton

President, Jones Insurance

I can honestly say that they are the most kind, generous, and talented professionals I have had the pleasure of working with. They are fully committed to the best work they can put forth because they truly love what they do. They want to see the businesses and nonprofits they work with succeed in effectively and efficiently communicating all aspects of their brand.

Rebekah Beck

General Manager, Raleigh City Farm

Tara and Dustin are really nice people. They are also very good at what they do! They took the time to understand my business and that brought clarity for me also. The process they use was really clear and made me feel supported. The final website was excellent and just what I wanted and needed. I highly recommend them.

Andy Patron

President and Principal Consultant, Helps

Once we launched my new site, I started getting emails from potential clients—I rarely got website leads before. I know that a well-designed, up-to-date website helps my business get new customers. I’m glad that I placed it in the caring, confident hands of Goodness. They made me feel taken care of.

Deb Zechini

Owner, Order In The House

Let’s build a good thing, together.

Dustin Owens

Tara Owens

Our Story

What It’s Like to Work With Goodness

Some people call us Brand Sherpas.

See your brand in a new light.