Ongoing Brand Management

Let’s keep the momentum going.

Connect with and retain your best customers.

For clients who have completed a core service with us, we offer ongoing Email, Social, and Web support & content marketing retainers. We make sure you are consistently connected with your people (call them fans, supporters, customers – the people you’re in the business of serving!). We analyze, update content, monitor your brand performance.

Why do I need Ongoing Brand Management?

Keep brand loyalty and awareness strong.

We love helping ensure the strong brand you’ve built continues to have consistent awareness online. It can be time consuming to make sure all your brand messages end up on all the platforms where your customers are waiting to hear from you. We help your website, email blasts, and social channels all stay up-to-date with solid engagement — so you can focus on running your business; not becoming a marketing machine.

How do your Retainer relationships work?

The collaboration and deep relationship we form with our clients is one of the most fulfilling parts of operating Goodness! We love when we get to keep working with you to reach your goals.

The basic flow for any ongoing retainer package is simple:

Complete a Core Service

Brand Strategy, Verbal Brand Identity, Visual Brand Identity, or Website Design & Development

Meet Monthly

Review data, plan upcoming content, and grow!

We should note: Goodness is a small, intimate boutique experience. You work directly with just the two of us. Nothing is lost in translation, nothing is outsourced. This also means we have limited capacity for retainer services. If we do not have seats available for a retainer service at the time of your inquiry, we can always refer you to one of our trusted friends in the industry.

Social Media Management

Effective social media builds brand awareness, cultivates lasting trust, and increases your customer pipeline. Our ongoing social media management provides your brand with long-term success.

Deliverables:

Custom written content and curated images
Strategic scheduling (posting on ideal days/times)
Hashtag creation and management
Follower list clean up and growth
Monthly strategic meetings

Web Management

Your website should be a living document, constantly changing and evolving with your company. And, it’s only one piece of your online presence. We keep your site fresh and your brand consistent across the web.

Deliverables:

Site Maintenance
Troubleshooting technical issues
Content Management
Editing and updating pages and images
Quarterly Audit & Consulting meetings
Recommended marketing tactics
Website traffic monitoring
Monitoring overall digital presence
Google business listings, review sites, etc.

Email Management

Email communication drives traffic to your website, generates high conversion rates, and builds relationships with your customers. Our email campaigns keep you top-of-mind to your audience.

Deliverables:

Strategy & Frequency
Email template designs
Content writing and Image sourcing
Link testing and tracking
Audience segmentation
Scheduling for ideal days / times
Reporting
Campaigns
Automations
Drip Campaigns
E-commerce retargeting

Additional Marketing & Creative Services

Art direction and styling
Photography
Videography
Podcast production and recording
Music composition
Marketing/Brand Audits
Campaign Strategy
Cause Marketing Plans