Brand Strategy

Let’s start at the beginning.

Good things happen when you plan.

Brand Strategy gives you a master guidebook, a north star to follow. An internal document that informs all the external things you do — like marketing, hiring, expansion, and collaborations. It reminds you of the WHY behind the “what” you’re doing.

Why do I need Brand Strategy?

All brands (and their business owners, a.k.a. YOU!) can benefit from Brand Strategy. Whether you have a new brand or are evolving an existing company, we help you get clarity and build a strong foundation.

We take you on a deep dive to distill what makes your brand unique so you can easily connect with the right people.

Brand Strategy is for you, if you want to…

Start off on the right foot
Define your purpose
Find your voice
Look before you leap
Have intentional marketing
Be good, on purpose

How do I get “clarity” for my brand?

Four simple sessions.

We walk you through creative games and ask insightful questions. You get to empty your brain (spill your guts, share your heart). Then, Goodness will distill your thoughts into a cleaned up brand manual. We refine it together, until it’s the perfect reflection of your brand.

After Brand Strategy is complete, you’ll have a manual that covers…

Brand Foundation

The heartbeat of your brand. Defined Vision, Mission, and Values Statements.

Brand Personality

How your brand speaks and moves through the world. Company archetype, voice and tone.

Brand Positioning

How you’re different from other brands in the industry landscape. Clear statements that outline how you add unique value to your ideal customers, so you can emotionally connect with them.

Customer Personas

Who your target audience is and their journey to engaging with your brand.

See Strategy Work

Clarity for these trusted, compassionate advisors

CollateralStrategy

Jones Insurance

Cohesive and compelling print collateral

CollateralStrategyWebsite

North Carolina League of Conservation Voters

Testimonials from Strategy Clients

They intently listen to what we’re looking for and ask questions to make sure they understand the vision we have. They always come back with something original and creative. Their work is the quality of a large marketing and design firm, but it comes with the personal attention that only a small business can provide.

Margaret Hartzell

Director of Development, North Carolina League of Conservation Voters

Frequently Asked Questions

Fill out our intake questionnaire on our contact page. We’ll follow up with you within 1-3 business days to learn more about you and your brand, and to discuss scheduling a discovery chat via Zoom.

We can typically start new projects 4-6 weeks from the time we receive your commitment.

Projects can take 1-3 months to complete. If you did all of our core services in succession, it would be a 5-6 month investment.

Every project we do is tailor-made to your specific needs. There is no “one size fits all” approach. Our clients see the most success when they commit to all or most of our core services. Our clients typically invest anywhere from $5,000 – $20,000 during their engagement with us.

Yes! All of our core services are a la carte. You can invest in just the services that make the most sense for your brand. We strongly believe in investing in Strategy first, especially for brands that have not launched yet. We can discuss which services make the most sense for you during a discovery chat.

New clients can invest in any or all of the following core services:

Clients who have completed any core service also have the option to continue our partnership with any of our ongoing support services:

We always love connecting with talented people. While we are not currently hiring, we would love to connect with you on Instagram and LinkedIn.