Edwards Mill Bar & Grill

New identity for a neighborhood hangout

This restaurant has been part of the Raleigh community since 1999. Edwards Mill Bar & Grill is all about comfort food and friendly service.

When Eschelon Experiences purchased the business from the original owners, they wanted to keep the brand true to its heritage while breathing some fresh air into the look and feel. They started with an interior refresh of the space—new artwork, furniture, and flooring—while we partnered with them to create a new brand identity. It needed to be southern and pay homage to the actual namesake mill. We crafted a new logo, menus, and business cards.

We’ve been dining at Edwards Mill for many years. It has seen Dustin and Tara grow up and grow together. It was such a pleasure to be part of this restaurant’s next chapter.


  • Brand
  • Design