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Goodness Logo - Creative Studio in Raleigh NC offering websites, logo design, and brand strategy
  • See Our Work
  • Services
    Brand Strategy

    Determine your Mission, Vision, Values, Brand Personality, Industry Positioning, and Ideal Customer Personas.

    Visual Brand Identity

    Build a visual system of Logo, Marks, Colors, Typography, Patterns for a memorable brand.

    Verbal Brand Identity

    Get the right Name, Tagline, and Messaging to resonate with your target audience.

    Website Design & Development

    Create a cohesive digital storefront with strong copy, beautiful design, and smart development.

    Packaging, Print & Digital Design

    Everything from business cards to product packaging, magazines, trade booths, and pitch decks

    Ongoing Brand Management

    For clients who complete a core service, we offer ongoing Email, Social, and Web marketing support.

  • About Us
    Meet Dustin & Tara
    Our Story
    Testimonials
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Helps

A bold new everything for a passionate consultant.
We meticulously built Helps’ brand from the ground up, delivering a cohesive strategy, identity, website, and ongoing support.
Client
Helps
Industry
Professional Services
Services
Collateral, Logo, Naming, Retainer, Strategy, Website

Brand Strategy

We developed a tailored brand strategy for Helps, ensuring their mission and values resonated with the right audience. This strategic foundation informed every subsequent design and marketing decision.

Naming

We crafted a memorable and meaningful name that reflects Helps’ commitment to guiding businesses and individuals to success, aligning with their overall brand identity.

Logo / Visual Identity

We designed a clean and modern visual identity for Helps, including a logo that encapsulates their core mission—helping businesses see things in a new way.

Website Design & Development

We created a user-friendly and visually engaging website for Helps, focusing on clear communication and seamless navigation to enhance visitor experience and drive engagement.

Collateral

We extended Helps’ brand through various collateral, including business cards and other print materials, ensuring consistency across all touchpoints.

Ongoing Retainer

We continue to support Helps with ongoing social media, email marketing, and website management, ensuring their brand stays vibrant and relevant in an ever-changing landscape.

Tara and Dustin are really nice people. They are also very good at what they do! They took the time to understand my business and that brought clarity for me also. The process they use was really clear and made me feel supported. The final website was excellent and just what I wanted and needed. I highly recommend them.

Andy Patron

President and Principal Consultant, Helps

See More Work

A beautiful brand celebrating motherhood

Logo

Grow Together

Thoughtful Legal Guidance for Visionaries

LogoRetainerStrategyWebsite

Davis Legal

Building a modern brand identity for a tech-forward VoIP solution

CollateralLogoWebsite

Ringfree

A robust platform showcasing more than 300 blog posts to foster academic discourse

RetainerWebsite

Architecture, Culture and Spirituality Forum

A brand refresh celebrating 20 years of business

CollateralLogoRetainerStrategyWebsite

FiveStar Awards & Engraving

Creating a clear and action-driven digital platform for clean water advocacy.

Website

Waterkeepers Carolina

View All Work
Hear It Straight From Our Clients
Great experience from beginning to end. From sketching out my ideas of the big picture to tailoring a brand that worked to attract the right people to Good Human Dog Training, Tara and Dustin felt like old friends from the start. They really got to know me and what I do. Can’t go wrong with this dream team.

Jennifer Thornburg

Owner, Good Human

From our first email to the launch of our new website and brand identity, Goodness was very, very good to us. Dustin and Tara have this crazy intuition for people and brands, and they know how to articulate and pull out the best in each of us. We wholeheartedly believe our brand and website genuinely reflect who we are and what we aim to accomplish with our customers. Thank you, Goodness!

Stephanie Brooks

Operations Director, FiveStar Awards & Engraving

We had a LOT of content and weren’t sure how to display it all on the page. Dustin took our dreams and Pinterest board and turned it into a well-organized thing of beauty.

The Marketing Team

Marketing, Edwards Mill Bar & Grill

Mental health is my passion and purpose; and bringing a nonprofit to the Triangle to raise awareness and support has been a goal of mine. The care, time, energy, and hard work Dustin and Tara have devoted in helping make Green Compass a reality has been more than I could have imagined. Literally, nothing but “goodness” from this team.

Whitney Jones

Founder, Green Compass

We hired Goodness to revamp our cocktail bar and what a splendid job they did! Our package included naming, brand id, logo, and a menu design. On top of that, we got plenty of content ideas and strategies to direct our marketing plan. With Tara’s background in restaurant concepting and launching and Dustin’s keen eye for current design trends, they were a perfect match for our mission. Through breezy exercises, their thoughtful approach to brand identity made the soul searching process easy and digestible, and now we can embrace our bar with pointed clarity. Thanks to the Goodness team!

Sarah Chung

Owner, Hearsay

Goodness has outstanding know-how skills and delivery seamlessly integrated with high-quality personal engagement. They work directly with you and offer products, services, and solutions that match your needs. They are always available and respond to any urgent matter in a timely and effective way the first time around! They are great designers who produce beautiful, compelling, and working content. They also provide advice on a variety of fronts. My organization and I are very happy with Goodness and will highly recommend it to anyone.

Julio Bermudez

President, Architecture, Culture and Spirituality Forum

We could not have met and surpassed our goal without the help of Goodness. We wanted to participate in Giving Tuesday on Facebook, but were overwhelmed by all the details and knowledge required to plan and execute well. Tara came in and made the process so smooth, relayed our message perfectly, and handled the crazy speed of the campaign when it went live. Because of Goodness, so many lives in Haiti have been impacted for the better.

Elizabeth Brown

Admin, Hope for Haiti Foundation

I absolutely love my logo and colors with my branding! Tara and Dustin really understood what I was going for with my mission and goals. I’m so proud of it and feel like their services have set my company up for success. Definitely worth the investment!

Lisa Vance

Owner, Grow Together

I just want to take this opportunity to say what a fantastic job Goodness has done for us. For over four years our staff has been working to produce the professional-quality, co-branded, consistent materials that their team has delivered. We have worked with other local and national design/marketing firms and no one else has been as thorough, productive, cost-effective, and just plain old fun to work with as Goodness. We are very fortunate to have them as a key business partner.

Buddy Gupton

President, Jones Insurance

Tara and Dustin are really nice people. They are also very good at what they do! They took the time to understand my business and that brought clarity for me also. The process they use was really clear and made me feel supported. The final website was excellent and just what I wanted and needed. I highly recommend them.

Andy Patron

President and Principal Consultant, Helps

We thoroughly enjoyed working with Tara and Dustin to revamp our website. The process was so collaborative and they managed to get to know our work, our team, and our ethos in a way that was reflected back in the final product. They met every deadline and exceeded every expectation, and they are just delightful people to work with.

Emily Sutton

Waterkeeper, Waterkeepers Carolina

I can honestly say that they are the most kind, generous, and talented professionals I have had the pleasure of working with. They are fully committed to the best work they can put forth because they truly love what they do. They want to see the businesses and nonprofits they work with succeed in effectively and efficiently communicating all aspects of their brand.

Rebekah Beck

General Manager, Raleigh City Farm

See your brand in a new light.

Goodness is a creative studio based in Raleigh, NC helping business owners with their brands through strategy, naming, logo and identity design, website development, and ongoing brand management.
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See Our Work
Services
Brand Strategy
Verbal Brand Identity
Visual Brand Identity
Website Design & Development
Packaging, Print, & Digital Design
Ongoing Brand Management
About Us
Our Story
Testimonials
FAQ
Contact