Skip to content
Goodness Logo - Creative Studio in Raleigh NC offering websites, logo design, and brand strategy
  • See Our Work
  • Services
    Brand Strategy

    Determine your Mission, Vision, Values, Brand Personality, Industry Positioning, and Ideal Customer Personas.

    Visual Brand Identity

    Build a visual system of Logo, Marks, Colors, Typography, Patterns for a memorable brand.

    Verbal Brand Identity

    Get the right Name, Tagline, and Messaging to resonate with your target audience.

    Website Design & Development

    Create a cohesive digital storefront with strong copy, beautiful design, and smart development.

    Packaging, Print & Digital Design

    Everything from business cards to product packaging, magazines, trade booths, and pitch decks

    Ongoing Brand Management

    For clients who complete a core service, we offer ongoing Email, Social, and Web marketing support.

  • About Us
    Meet Dustin & Tara
    Our Story
    Testimonials
  • FAQ
  • Contact

Green Compass

Launching a mental health movement
Launching a mental health movement
Client
Green Compass
Industry
Nonprofit
Services
Collateral, Logo, Naming, Strategy

Green Compass is raising mental health awareness, creating communities, and connecting people to resources. They do this by providing opportunities and experiences — like concerts, events, and outdoor activities.

When the founder came to us with the beginnings of her vision, we started with a series of brand strategy sessions to lay a strong foundation of language. She articulated her mission and values and we worked together to determine brand tone, and the name of her new nonprofit.

In Green Compass’ pre-launch phase, we created a website landing page to encourage email signup and designed consistent social media graphics for all their channels.

‍

Mental health is my passion and purpose; and bringing a nonprofit to the Triangle to raise awareness and support has been a goal of mine. The care, time, energy, and hard work Dustin and Tara have devoted in helping make Green Compass a reality has been more than I could have imagined. Literally, nothing but “goodness” from this team.

Whitney Jones

Founder, Green Compass

See More Work

Visual identity for a hidden cocktail bar, creating a timeless brand experience that invites guests to relax and connect.

CollateralLogoNamingStrategy

Hearsay

Design and marketing for an urban farm

CollateralLogoRetainerWebsite

Raleigh City Farm

Creating a clear and action-driven digital platform for clean water advocacy.

Website

Waterkeepers Carolina

Thoughtful Legal Guidance for Visionaries

LogoRetainerStrategyWebsite

Davis Legal

Restaurant menu print design

Collateral

Bare Bones

Building a modern brand identity for a tech-forward VoIP solution

CollateralLogoWebsite

Ringfree

View All Work
Hear It Straight From Our Clients
I absolutely love my logo and colors with my branding! Tara and Dustin really understood what I was going for with my mission and goals. I’m so proud of it and feel like their services have set my company up for success. Definitely worth the investment!

Lisa Vance

Owner, Grow Together

Once we launched my new site, I started getting emails from potential clients—I rarely got website leads before. I know that a well-designed, up-to-date website helps my business get new customers. I’m glad that I placed it in the caring, confident hands of Goodness. They made me feel taken care of.

Deb Zechini

Owner, Order In The House

I hired Goodness to assist me in rebranding my law firm and building a new website. Tara and Dustin helped me complete these tasks and so much more. Goodness helped me sharpen my vision for Davis Legal and launch my new branding/marketing with a clear strategy. My experience working with Goodness could not have been better – Tara and Dustin are innovative, kind and very professional. I refer everyone to them and will continue to do so!

Morgan Davis

Founder, Managing Partner, Davis Legal

Tara and Dustin are really nice people. They are also very good at what they do! They took the time to understand my business and that brought clarity for me also. The process they use was really clear and made me feel supported. The final website was excellent and just what I wanted and needed. I highly recommend them.

Andy Patron

President and Principal Consultant, Helps

I can honestly say that they are the most kind, generous, and talented professionals I have had the pleasure of working with. They are fully committed to the best work they can put forth because they truly love what they do. They want to see the businesses and nonprofits they work with succeed in effectively and efficiently communicating all aspects of their brand.

Rebekah Beck

General Manager, Raleigh City Farm

We had a LOT of content and weren’t sure how to display it all on the page. Dustin took our dreams and Pinterest board and turned it into a well-organized thing of beauty.

The Marketing Team

Marketing, Edwards Mill Bar & Grill

Starting a new advisory company with a business partner, we could not be happier with our decision to have Goodness develop our website. Tara and Dustin exceeded our lofty expectations. They were diligent and professional, creating a world-class design to meet our vision. The execution was also efficient and fun – leading to a flawless launch. Virtually all of our contacts and friends lauded the quality of the site. Our experience could not have been better and we strongly recommend Goodness for all your needs. If you want to learn more about our experience, please contact me. Hire Goodness without hesitation.

Charlie Taben

Partner, Wall & Main

We thoroughly enjoyed working with Tara and Dustin to revamp our website. The process was so collaborative and they managed to get to know our work, our team, and our ethos in a way that was reflected back in the final product. They met every deadline and exceeded every expectation, and they are just delightful people to work with.

Emily Sutton

Waterkeeper, Waterkeepers Carolina

We hired Goodness to revamp our cocktail bar and what a splendid job they did! Our package included naming, brand id, logo, and a menu design. On top of that, we got plenty of content ideas and strategies to direct our marketing plan. With Tara’s background in restaurant concepting and launching and Dustin’s keen eye for current design trends, they were a perfect match for our mission. Through breezy exercises, their thoughtful approach to brand identity made the soul searching process easy and digestible, and now we can embrace our bar with pointed clarity. Thanks to the Goodness team!

Sarah Chung

Owner, Hearsay

I have worked with Goodness for multiple years now and they are invaluable to our business. They have helped our business seem like a much bigger company than it actually is. They designed our website and social media and have continued to think about how it could be improved and updated as our business grows and evolves. They always deliver on what they promise and it always exceeds our expectations. It is hard to find people that take such pride in what they do and we couldn’t be happier.

Matt Spitzer

Founder, Triangle Hemp

We could not have met and surpassed our goal without the help of Goodness. We wanted to participate in Giving Tuesday on Facebook, but were overwhelmed by all the details and knowledge required to plan and execute well. Tara came in and made the process so smooth, relayed our message perfectly, and handled the crazy speed of the campaign when it went live. Because of Goodness, so many lives in Haiti have been impacted for the better.

Elizabeth Brown

Admin, Hope for Haiti Foundation

Great experience from beginning to end. From sketching out my ideas of the big picture to tailoring a brand that worked to attract the right people to Good Human Dog Training, Tara and Dustin felt like old friends from the start. They really got to know me and what I do. Can’t go wrong with this dream team.

Jennifer Thornburg

Owner, Good Human

See your brand in a new light.

Goodness is a creative studio based in Raleigh, NC helping business owners with their brands through strategy, naming, logo and identity design, website development, and ongoing brand management.
Let's Work Together
  • Privacy
  • Terms
  • Cookies
  • Disclaimer
  • © 2018–2026 Goodness
Instagram Linkedin-in
See Our Work
Services
Brand Strategy
Verbal Brand Identity
Visual Brand Identity
Website Design & Development
Packaging, Print, & Digital Design
Ongoing Brand Management
About Us
Our Story
Testimonials
FAQ
Contact