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Goodness Logo - Creative Studio in Raleigh NC offering websites, logo design, and brand strategy
  • Services
    Brand Strategy

    Determine your Mission, Vision, Values, Brand Personality, Industry Positioning, and Ideal Customer Personas.

    Visual Brand Identity

    Build a visual system of Logo, Marks, Colors, Typography, Patterns for a memorable brand.

    Verbal Brand Identity

    Get the right Name, Tagline, and Messaging to resonate with your target audience.

    Website Design & Development

    Create a cohesive digital storefront with strong copy, beautiful design, and smart development.

    Packaging, Print & Digital Design

    Everything from business cards to product packaging, magazines, trade booths, and pitch decks

    Ongoing Brand Management

    For clients who complete a core service, we offer ongoing Email, Social, and Web marketing support.

  • About Us
    Meet Dustin & Tara
    Our Story
    Testimonials
    Frequently Asked Questions
  • See Our Work
  • Contact

Wall & Main

Establishing a strong presence across all touchpoints for this advisory firm.
We provided brand strategy, logo design, website development, and collateral creation. Our work created a cohesive brand identity that positions Wall & Main as a trusted leader in mergers and acquisitions.
Client
Wall & Main
Industry
Professional Services
Services
Collateral, Logo, Strategy, Website

Strategy

We developed a brand strategy that highlights Wall & Main’s elite M&A expertise and their ability to deliver Wall Street-level capabilities to private markets. Our approach emphasized their depth of experience and strategic value creation across key industries.

Logo Design

Our team crafted a logo that reflects Wall & Main’s professional stature and their role as trusted advisors in corporate development. The design is both modern and authoritative, resonating with their sophisticated clientele.

Website Development

We designed a sleek, informative website that showcases Wall & Main’s extensive experience and unique capabilities. The site communicates their expertise in M&A and corporate development, offering clear insights into their services and successful track record.

Collateral Creation

We produced a suite of high-impact collateral materials that reinforce Wall & Main’s brand message. Each piece was tailored to highlight their strategic analysis, industry expertise, and commitment to exceptional deal execution.

Starting a new advisory company with a business partner, we could not be happier with our decision to have Goodness develop our website. Tara and Dustin exceeded our lofty expectations. They were diligent and professional, creating a world-class design to meet our vision. The execution was also efficient and fun – leading to a flawless launch. Virtually all of our contacts and friends lauded the quality of the site. Our experience could not have been better and we strongly recommend Goodness for all your needs. If you want to learn more about our experience, please contact me. Hire Goodness without hesitation.

Charlie Taben

Partner, Wall & Main

See More Work

Thoughtful Legal Guidance for Visionaries

LogoRetainerStrategyWebsite

Davis Legal

Creating a clear and action-driven digital platform for clean water advocacy.

Website

Waterkeepers Carolina

Reducing stigma, growing a professional brand

CollateralLogoRetainerStrategyWebsite

Triangle Hemp

A beautiful brand celebrating motherhood

Logo

Grow Together

A brand refresh celebrating 20 years of business

CollateralLogoRetainerStrategyWebsite

FiveStar Awards & Engraving

Tidying up a home organizer’s brand

CollateralRetainerWebsite

Order In The House

View All Work
Hear It Straight From Our Clients
Starting a new advisory company with a business partner, we could not be happier with our decision to have Goodness develop our website. Tara and Dustin exceeded our lofty expectations. They were diligent and professional, creating a world-class design to meet our vision. The execution was also efficient and fun – leading to a flawless launch. Virtually all of our contacts and friends lauded the quality of the site. Our experience could not have been better and we strongly recommend Goodness for all your needs. If you want to learn more about our experience, please contact me. Hire Goodness without hesitation.

Charlie Taben

Partner, Wall & Main

Goodness has outstanding know-how skills and delivery seamlessly integrated with high-quality personal engagement. They work directly with you and offer products, services, and solutions that match your needs. They are always available and respond to any urgent matter in a timely and effective way the first time around! They are great designers who produce beautiful, compelling, and working content. They also provide advice on a variety of fronts. My organization and I are very happy with Goodness and will highly recommend it to anyone.

Julio Bermudez

President, Architecture, Culture and Spirituality Forum

We hired Goodness to revamp our cocktail bar and what a splendid job they did! Our package included naming, brand id, logo, and a menu design. On top of that, we got plenty of content ideas and strategies to direct our marketing plan. With Tara’s background in restaurant concepting and launching and Dustin’s keen eye for current design trends, they were a perfect match for our mission. Through breezy exercises, their thoughtful approach to brand identity made the soul searching process easy and digestible, and now we can embrace our bar with pointed clarity. Thanks to the Goodness team!

Sarah Chung

Owner, Hearsay

We thoroughly enjoyed working with Tara and Dustin to revamp our website. The process was so collaborative and they managed to get to know our work, our team, and our ethos in a way that was reflected back in the final product. They met every deadline and exceeded every expectation, and they are just delightful people to work with.

Emily Sutton

Waterkeeper, Waterkeepers Carolina

The brand looks amazing! I am so excited about how the logo will look on my new website.

Alix Guthrie

Owner, Mint Modern Home

As customer oriented as they come, Dustin sought to understand what we were planning with our business. He captured the insights he needed to build our brand for us. And he NAILED it! Logos, color palette, website, even background music to our blogs. We look forward to many years partnering with him and his team!

Michael Hillan

Owner/Principal, DriveTrain Learning

We could not have met and surpassed our goal without the help of Goodness. We wanted to participate in Giving Tuesday on Facebook, but were overwhelmed by all the details and knowledge required to plan and execute well. Tara came in and made the process so smooth, relayed our message perfectly, and handled the crazy speed of the campaign when it went live. Because of Goodness, so many lives in Haiti have been impacted for the better.

Elizabeth Brown

Admin, Hope for Haiti Foundation

They intently listen to what we’re looking for and ask questions to make sure they understand the vision we have. They always come back with something original and creative. Their work is the quality of a large marketing and design firm, but it comes with the personal attention that only a small business can provide.

Margaret Hartzell

Director of Development, North Carolina League of Conservation Voters

I have worked with Goodness for multiple years now and they are invaluable to our business. They have helped our business seem like a much bigger company than it actually is. They designed our website and social media and have continued to think about how it could be improved and updated as our business grows and evolves. They always deliver on what they promise and it always exceeds our expectations. It is hard to find people that take such pride in what they do and we couldn’t be happier.

Matt Spitzer

Founder, Triangle Hemp

I absolutely love my logo and colors with my branding! Tara and Dustin really understood what I was going for with my mission and goals. I’m so proud of it and feel like their services have set my company up for success. Definitely worth the investment!

Lisa Vance

Owner, Grow Together

Once we launched my new site, I started getting emails from potential clients—I rarely got website leads before. I know that a well-designed, up-to-date website helps my business get new customers. I’m glad that I placed it in the caring, confident hands of Goodness. They made me feel taken care of.

Deb Zechini

Owner, Order In The House

I can honestly say that they are the most kind, generous, and talented professionals I have had the pleasure of working with. They are fully committed to the best work they can put forth because they truly love what they do. They want to see the businesses and nonprofits they work with succeed in effectively and efficiently communicating all aspects of their brand.

Rebekah Beck

General Manager, Raleigh City Farm

See your brand in a new light.

Goodness is a creative studio based in Raleigh, NC helping business owners with their brands through strategy, naming, logo and identity design, website development, and ongoing brand management.
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Services
Brand Strategy
Verbal Brand Identity
Visual Brand Identity
Website Design & Development
Packaging, Print, & Digital Design
Ongoing Brand Management
About Us
Our Story
Testimonials
Frequently Asked Questions
See Our Work
Contact