A Clearer Path to Action
Waterkeepers Carolina is a powerful force for clean water, working to protect waterways across North and South Carolina. Their previous website had served its purpose, but they were ready to grow into their next chapter. They needed a website that made it easier for visitors to understand who they are, what they do, and—most importantly—how they could take action. Since a large part of Waterkeepers Carolina’s mission is to educate and empower citizens, the website needed to be a tool for advocacy as much as an informational resource.
We partnered with Waterkeepers Carolina to redesign their website from the ground up and expand their advocacy field guides. We made information clearer, navigation more intuitive, and the overall experience more engaging.
Designing for Impact
The new Waterkeepers Carolina website was inspired by vintage national park memorabilia, topographic maps, and hiking trail markers to appeal to an audience passionate about the environment. We wanted to create a website aesthetic that would resonate with people who care about nature and believe in protecting the places they love.
This visual approach paired bold typography with an earthy color palette, subtle textures, and directional elements reminiscent of trail signs to encourage users to explore and engage.
Building a Website That Works
We followed our proven website development process, ensuring a seamless experience from strategy to launch. Key aspects of the new site included:
- Clear, Actionable Navigation – Visitors can now easily find information about water issues, policy priorities, and how to get involved.
- Dedicated Toolkits – Two brand-new resources—the Advocacy Field Guide for Community Members and Advocacy Field Guide for Local Governments—were created to empower individuals and policymakers with step-by-step guidance on improving water quality.
- Interactive Maps & Directories – Helping people connect with their local Waterkeeper and understand the impact of pollution in their area.
- Streamlined Content Architecture – We refined and organized content to make dense policy and environmental information digestible and engaging.
- Optimized for Action – Calls-to-action for donations, volunteer opportunities, and advocacy initiatives are seamlessly integrated throughout the site.
A Site That Inspires Action
The final result is a website that not only looks stunning but serves as an effective advocacy tool for Waterkeepers Carolina. Visitors can now find clear, compelling pathways to involvement, whether they want to report pollution, learn about water issues, or advocate for stronger environmental protections.
By pairing a visually immersive design with intuitive functionality, we’ve created a digital home that reflects Waterkeepers Carolina’s mission and empowers more people to take action for clean water.
We’re honored to have played a role in their ongoing fight to protect the waterways of the Carolinas.
