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Goodness Logo - Creative Studio in Raleigh NC offering websites, logo design, and brand strategy
  • See Our Work
  • Services
    Brand Strategy

    Determine your Mission, Vision, Values, Brand Personality, Industry Positioning, and Ideal Customer Personas.

    Visual Brand Identity

    Build a visual system of Logo, Marks, Colors, Typography, Patterns for a memorable brand.

    Verbal Brand Identity

    Get the right Name, Tagline, and Messaging to resonate with your target audience.

    Website Design & Development

    Create a cohesive digital storefront with strong copy, beautiful design, and smart development.

    Packaging, Print & Digital Design

    Everything from business cards to product packaging, magazines, trade booths, and pitch decks

    Ongoing Brand Management

    For clients who complete a core service, we offer ongoing Email, Social, and Web marketing support.

  • About Us
    Meet Dustin & Tara
    Our Story
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Good Human

Dreamy logo for a dignified brand
Dreamy logo for a dignified brand
Client
Good Human
Industry
Professional Services
Services
Logo

Good Human helps families learn practical, fun, and humane techniques for improving their life with their dogs. Imagine a world where there is a happy, healthy relationship between every dog and their human!  Good Human’s founder came to Goodness to develop a brand identity that reflected her values. 

 

Logotype design for Good Human Dog Training • made with Goodness creative studio in Raleigh NC
Good Human Dog Training logo badge design
Identity Design: color palette system for a dog training company
Business card design mockup Good Human Dog training by Goodness brand agency

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Great experience from beginning to end. From sketching out my ideas of the big picture to tailoring a brand that worked to attract the right people to Good Human Dog Training, Tara and Dustin felt like old friends from the start. They really got to know me and what I do. Can’t go wrong with this dream team.

Jennifer Thornburg

Owner, Good Human

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A robust platform showcasing more than 300 blog posts to foster academic discourse

RetainerWebsite

Architecture, Culture and Spirituality Forum

Building a modern brand identity for a tech-forward VoIP solution

CollateralLogoWebsite

Ringfree

Thoughtful Legal Guidance for Visionaries

LogoRetainerStrategyWebsite

Davis Legal

Loyal, trustworthy branding

CollateralLogoStrategy

DriveTrain Learning

Reducing stigma, growing a professional brand

CollateralLogoRetainerStrategyWebsite

Triangle Hemp

New identity for a neighborhood hangout

CollateralLogo

Edwards Mill Bar & Grill

View All Work
Hear It Straight From Our Clients
The brand looks amazing! I am so excited about how the logo will look on my new website.

Alix Guthrie

Owner, Mint Modern Home

I just want to take this opportunity to say what a fantastic job Goodness has done for us. For over four years our staff has been working to produce the professional-quality, co-branded, consistent materials that their team has delivered. We have worked with other local and national design/marketing firms and no one else has been as thorough, productive, cost-effective, and just plain old fun to work with as Goodness. We are very fortunate to have them as a key business partner.

Buddy Gupton

President, Jones Insurance

As customer oriented as they come, Dustin sought to understand what we were planning with our business. He captured the insights he needed to build our brand for us. And he NAILED it! Logos, color palette, website, even background music to our blogs. We look forward to many years partnering with him and his team!

Michael Hillan

Owner/Principal, DriveTrain Learning

Tara and Dustin are really nice people. They are also very good at what they do! They took the time to understand my business and that brought clarity for me also. The process they use was really clear and made me feel supported. The final website was excellent and just what I wanted and needed. I highly recommend them.

Andy Patron

President and Principal Consultant, Helps

Once we launched my new site, I started getting emails from potential clients—I rarely got website leads before. I know that a well-designed, up-to-date website helps my business get new customers. I’m glad that I placed it in the caring, confident hands of Goodness. They made me feel taken care of.

Deb Zechini

Owner, Order In The House

I hired Goodness to assist me in rebranding my law firm and building a new website. Tara and Dustin helped me complete these tasks and so much more. Goodness helped me sharpen my vision for Davis Legal and launch my new branding/marketing with a clear strategy. My experience working with Goodness could not have been better – Tara and Dustin are innovative, kind and very professional. I refer everyone to them and will continue to do so!

Morgan Davis

Founder, Managing Partner, Davis Legal

From our first email to the launch of our new website and brand identity, Goodness was very, very good to us. Dustin and Tara have this crazy intuition for people and brands, and they know how to articulate and pull out the best in each of us. We wholeheartedly believe our brand and website genuinely reflect who we are and what we aim to accomplish with our customers. Thank you, Goodness!

Stephanie Brooks

Operations Director, FiveStar Awards & Engraving

We had a LOT of content and weren’t sure how to display it all on the page. Dustin took our dreams and Pinterest board and turned it into a well-organized thing of beauty.

The Marketing Team

Marketing, Edwards Mill Bar & Grill

I absolutely love my logo and colors with my branding! Tara and Dustin really understood what I was going for with my mission and goals. I’m so proud of it and feel like their services have set my company up for success. Definitely worth the investment!

Lisa Vance

Owner, Grow Together

I can honestly say that they are the most kind, generous, and talented professionals I have had the pleasure of working with. They are fully committed to the best work they can put forth because they truly love what they do. They want to see the businesses and nonprofits they work with succeed in effectively and efficiently communicating all aspects of their brand.

Rebekah Beck

General Manager, Raleigh City Farm

They intently listen to what we’re looking for and ask questions to make sure they understand the vision we have. They always come back with something original and creative. Their work is the quality of a large marketing and design firm, but it comes with the personal attention that only a small business can provide.

Margaret Hartzell

Director of Development, North Carolina League of Conservation Voters

Goodness has outstanding know-how skills and delivery seamlessly integrated with high-quality personal engagement. They work directly with you and offer products, services, and solutions that match your needs. They are always available and respond to any urgent matter in a timely and effective way the first time around! They are great designers who produce beautiful, compelling, and working content. They also provide advice on a variety of fronts. My organization and I are very happy with Goodness and will highly recommend it to anyone.

Julio Bermudez

President, Architecture, Culture and Spirituality Forum

See your brand in a new light.

Goodness is a creative studio based in Raleigh, NC helping business owners with their brands through strategy, naming, logo and identity design, website development, and ongoing brand management.
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See Our Work
Services
Brand Strategy
Verbal Brand Identity
Visual Brand Identity
Website Design & Development
Packaging, Print, & Digital Design
Ongoing Brand Management
About Us
Our Story
Testimonials
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