FiveStar had been serving up excellence for 20 years. They tapped the Goodness team to create an anniversary-worthy brand refresh. We worked through their brand truths to develop a logo, identity system, website, and supporting brand materials.
Website
FiveStar’s challenge was to speak clearly to 2 different audiences: those needing corporate awards, and those in need of industrial engraving. We developed userflow and language that successfully communicates to both customer segments. Since launch, FiveStar has seen consistent user engagement with their purchase form — the website’s primary goal.
Logo & Identity
Graphic Design
Goodness was entrusted to ideate new ways their brand would live out in the wild. We designed new wraps for their delivery vehicle, a variety of trade show banners, and a short marketing video.
