North Carolina League of Conservation Voters

Cohesive and compelling print collateral
Cohesive and compelling print collateral
Client
North Carolina League of Conservation Voters
Industry
Nonprofit
Services
Collateral, Strategy, Website

NCLCV works to create a political environment that protects the natural environment. They focus on electing environmental champions and holding those elected leaders accountable. 

NCLCV’s first step in holding an elected official accountable is to know their score: how legislators voted on bills and decisions that affect NC’s air, water, and land. We designed a 40 page book that was a comprehensive evaluation of the General Assembly’s legislative activity regarding environmental issues. 

Each spring, NCLCV hosts an annual Green Tie Awards to honor environmental champions who have stepped up and spoken out on their issues at the General Assembly and in the public. We designed a cohesive system of event print collateral, including invitations, programs, and sponsorship signage. We also produced an accompanying event video to set the tone for the evening. 

 

Graphic Design 

This 40-page scorecard book includes editorial design and organized key systems for a robust list of results from the General Assembly’s legislative activity. 

Book design and illustration by Goodness creative studio in Raleigh NC
Close up of editorial magazine style graphic design • Gen X Timeline by Goodness in Raleigh NC
Close up of 2018 Scorecard for North Carolina League of Conservation Voters
Book print design spread mockup by creative studio Goodness in Raleigh NC

 

The Green Tie event print family

Graphic design collateral for the 2019 Green Tie Awards • produced by Goodness creative studio in Raleigh NC
2019 Green Tie Awards photo collage

 

Creative Services – Video

We produced this powerful short intro to set the tone for their 2019 Green Tie Awards event. 

They intently listen to what we’re looking for and ask questions to make sure they understand the vision we have. They always come back with something original and creative. Their work is the quality of a large marketing and design firm, but it comes with the personal attention that only a small business can provide.

Margaret Hartzell

Director of Development, North Carolina League of Conservation Voters

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